About Our Founder
Discover the story behind Rbrow
My baby brows.
I was born with a set of full, bushy eyebrows. A gift from the gods. But as the great Joni Mitchell sang, “You don’t know what you’ve got ‘till it’s gone.” And, sadly for my brows, I came of age in the Nineties - a decade known in beauty circles as the skinny brow era.
Tweezers and a magnifying mirror were the two things I would have grabbed first if my house caught on fire and maintaining my pencil thin brows was pretty much a full time job.
The nineties: Skinny lattes and skinny brows.
Things turned around when I was hired as a beauty editor by W Magazine and began to mingle with makeup artists, aestheticians and beauty pros who literally performed a life saving brow intervention and persuaded me to stop plucking and grow my brows back to their original glory.
It was during this time as a beauty editor that also I came across a backstage beauty trick–and my lightbulb moment. In order to give the appearance of thicker brows and a stylized effect, makeup artists would brush Vaseline through the models eyebrows. While this handy hack certainly gave the appearance of fuller brows, the ingredients in Vaseline didn’t have any effect on actual hair health or growth.
And so the idea for Rbrow was born: a multitasking brow balm that styled, conditioned and stimulated brow growth in one sweep. Formulated and developed with one of the leading labs in France, every single ingredient in Rbrow specifically benefits both hair and skin and is packed with essential fatty acids, phytosterols and antioxidants such as Castor Oil, which is every brow expert’s go to; Coffee Bean Seed Oil, which stimulates hair growth; Camellia Oil, which has been used in Japan for centuries to impart shine; and Sage Oil, which also contains natural pigments for a bit of tint.
Photo credit Robin Black.
The delivery system, meanwhile, was born out of a personal pet peeve. I have never been a fan of run of the mill, brow gel mascara-wand style applicators where each time you pulled the wand out, apply product and push it back in, you also pushed air, hair and bacteria back in. Instead, I had a blueprint of my ideal applicator sketched out on a nakpin –an airtight tube that squeezed the product straight onto an easy to clean, antimicrobial silicone brush–and worked with Cosmopak, a leader in beauty packaging, to develop it.
Rbrow’s first-to-market applicator.
Rbrow is truly my dream brow product. This universal brow styling balm conditions, nourishes and stimulates hair growth, and, unlike brow gels, never leaves brows looking flat, stiff or flaky.
Best of all, Rbrow can be used anytime by anyone as it is free from fragrances, parabens, phtalates and other harmful ingredients. Apply it during the day on clean brows for a naturally glossy, groomed look, and reapply as part of your evening skincare routine, leaving it on overnight to stimulate hair growth.
While my best brows are still a work in progress, Rbrow has been a game-changer for me and I am never without it. I hope you love it as much as I do!
Rachel xo